Lettuce Grow founders Jacob Pechenik and Zooey Deschane

Co-Founders Zooey Deschanel and Jacob Pechenik

Our story

I remember the first time I visited our farm in Austin, Texas and pulled a fresh turnip out of the ground. I was in awe - not only of its extraordinary taste and beauty but by the profound connection I felt to nature and the magic it holds. It made me realize how flawed our food system is. How disconnected most of us are from where our food comes from. And how much power we have to change it.


That moment inspired my journey to create Lettuce Grow and The Farmstand, so everyone could experience the transformative power of knowing where your food comes from and the joy of growing it yourself.


Lettuce Grow is more than gardening. It’s a movement designed to inspire individuals and families to demand better from our food system. To improve our health, lessen the impact of climate change, and address global resource constraints. Each time you plant a seedling or harvest your produce, you make a difference for your family and the planet.


We encourage you to engage with where your food comes from and help us move toward a system that respects our farmers and the land. Together, let's create a more sustainable and nourishing world!

Jacob Pechenik

CEO & Co-Founder of Lettuce Grow

Tranforming our food system

Our agriculture system is broken. Farming is responsible for 70% of global water consumption with 40% of it wasted due to poor management. Grocery produce travels 1,500 miles in refrigerated transport generating massive carbon emissions and food waste. The produce itself is 10+ days old by the time it gets to stores, contains residues of up to 52 toxic pesticides, and has a 50% loss of nutritional value.


Growing with Lettuce Grow uses 98% less water, emits fewer carbon emissions, and eliminates harmful chemicals from your fresh food supply. When you grow with us, you’re revolutionizing the fresh food system and helping create a more sustainable future for all. The best part? EVERY GROWER MAKES AN IMPACT.

explore farmstands

6,127,408

Fruits and Veggies Grown

204,244,891

Gallons of water saved

209,584

Pounds of Upcycled Plastic

4,166,637

Pounds of Carbon Saved

Raising fresh food brings people together

Person smiling and holding a large bunch of fresh green herbs in a workshop setting.

We prioritize sustainable practices, avoiding the use of harsh chemicals and pesticides.

This connection and love starts at our farms, where our expert team of farmers and horticulturalists nurture your non-GMO, pesticide-free seedlings all the way from seed to germination.


Checking everything from root size to scanning for pests, our farm teams make sure each plant is thriving before it’s delivered to your door. We optimize each delivery route to ensure your seedlings experience minimal impact and arrive in peak condition.

Person in blue overalls standing next to a white tower planter inside a greenhouse.

Giving back

Learn more

At Lettuce Grow, we believe in spreading the magic of growing your own food to as many people as possible. That’s why through our Lettuce Give program, we’ve donated Farmstands to over 2,000 deserving classrooms and NPOs nationwide, providing students with accessible and healthy food. When you grow with us, you’re directly contributing to this initiative and empowering the next generation.

Learn more